Keith Roach

Creative Strategist and Content Specialist

Von Lee
517 E. Kirkwood Avenue

Bloomington, IN 47408


You know all those things you want people to read—websites, publications, ads, and so on? Keith writes and edits them, using stories and just the right words to keep readers engaged. He’s also an eagle-eyed proofreader, a skill he gained after being bitten by a radioactive wedge-tail.

He graduated from IU Bloomington in 2002 with B.A.’s in telecommunications and French, just days after his first date with a fellow senior named Amanda.

In 2006, after stints at higher ed marketing firm Richard Harrison Bailey/The Agency and the IU Alumni Association, Keith joined IU Communications. He also married Amanda. They have a son, Avery.

I’m naturally energetic—I don’t even drink caffeine. Some of my colleagues tease me about my enthusiasm, but I know they secretly love it.


  • Activist
  • Geek
  • IU Alum
  • Morning Person
  • Multilingual
  • Native Hoosier
  • Nature Lover
  • News Junkie
  • Sports Fan
  • Theatergoer