Catharine McElwee-Roach

Marketing Project Manager

Von Lee
517 E. Kirkwood Avenue

Bloomington, IN 47408


Catharine joined IU Communications as a marketing project manager in July 2011 and has loved every minute of it.

Catharine began working at IU in 1999 and has been helping clients with their marketing and publication needs ever since. She has experience in writing, editing, designing, and marketing. She holds a bachelor’s degree in journalism with a concentration in public relations from Ball State University.

Her favorite part of the job is that she gets to see projects from start to finish: talking with clients about what they want to achieve, working with the amazing creative team for a solution and seeing the results in the end.

As quite the organizational fanatic (some would say nerd, but she disagrees), she has an irrational love for office and organizational supplies.

Outside of work, Catharine loves nothing more than spending time with her favorite guys, her sons Parker and Clayton and her husband Jim. They enjoy talking politics, hiking, having lightsaber fights, and building outstanding Lego creations.

The opening of a Container Store in Indianapolis is right up there with some of the best days of my life.


  • Caffeine Addict
  • Craftster
  • Native Hoosier
  • Neat Freak
  • News Junkie