Sudhir Bhaskar

Director, CRM Communications

Von Lee
517 E. Kirkwood Avenue

Bloomington, IN 47408


As director, CRM Communications, Sudhir is evolving our Salesforce marketing execution by improving data availability, business processes, platform functionality, and accessibility to analytics. His team also serves as strategic advisors to marketers and communicators for CRM marketing strategy development, including helping to establish lifecycle marketing frameworks as well as a constituent contact strategy.

A graduate of the Goizueta Business School at Emory University, Sudhir has spent his career in the hospitality industry. Most recently he led the global email marketing team at IHG, where he leveraged marketing automation and extensive customer data to uniquely engage customers at various stages of their customer lifecycle. His team was the recipient of several awards industry awards for innovation, loyalty marketing, and creative excellence.

Sudhir and his wife, Lori, an accounting professor at the Kelley School of Business, welcomed their first child into the world in 2018. Outside of spending time with his family, Sudhir also enjoys traveling, running, and all things food related.


  • Foodie
  • Movie Buff
  • News Junkie
  • Night Owl
  • Problem Solver
  • Roadtripper
  • Sports Fan