Actually, it feels a lot like "play." Below you'll find case studies of some of our biggest success stories. Learn about our clients' communications challenges, our solutions, and the results we achieved together. If you like what you see, contact us to learn how we can help tell your IU story.
IUPUI at Super Bowl XLVI
With the world's eyes on Indianapolis in the weeks leading up to Super Bowl XLVI, we helped showcase IUPUI's contributions to the big event through a strategic web and social media campaign.
Hoosier Nation Day
When the Hoosiers made it to the Sweet 16 in the 2012 NCAA Basketball Tournament, we spearheaded "Hoosier Nation Day" to encourage the entire IU Bloomington community to cheer the team to victory in Atlanta.
IUPUI Magazine on iPad and the Web
Indiana University boasts one of the most robust digital publications portfolios of its kind. IU Communications helped create an iPad version of IUPUI Magazine and built a new IUPUI Magazine website that provides a consistent user experience as readers browse new and older issues.
"Spirit of IU" Social Media Campaign
Research shows that IU alums typically lose contact with the university for at least 10 years following graduation. The IU Alumni Association partnered with IU Communications to create new ways to keep them engaged.
"IU Takes You to China" Media Relations Initiative
With fewer newspapers able to cover global business, IU Communications and the Center for Chinese Politics and Business worked together to turn Indiana journalists into "China experts."
"113 Days of Art" Advertising Campaign
The arts scene at IU Bloomington remains active throughout the summer, even though the town empties out. IU Communications developed a multimedia campaign to bring more patrons to campus museums, concert halls, and theatres.
"Street Smart" Public Safety Campaign
It's hard to talk to students about safety in a voice that encourages them to listen. After a number of incidents on campus, IU Communications developed a multimedia safety campaign written by students, for students.
School of Informatics and Computing Women’s Recruitment Campaign
In 2009, women made up just 15% of the School of Informatics and Computing's student body. IU Communications helped develop a targeted recruitment campaign to attract more women to the field.
School of Informatics and Computing Website Redesign
When the IU Bloomington School of Informatics merged with the Department of Computer Science in 2009, the school turned to IU Communications to create a new website that reflected its new identity and its reputation as a technology leader.
