Expertise
Let us design, write, code, report, film, tweet, strategize, inform, research, publicize, and interview for you. We stay on top of the latest developments in content strategy, responsive design, social media, response-generating advertising, and media relations to come up with solutions that go beyond a mere print ad, press release, or splash page.
Account Services
Solving your next marketing challenge begins here. Talk to us about your goals, your timeline, and your budget. We'll pull together a team, develop schedules and gather costs, and serve as your main point of contact from start to spectacular finish.
- Team coordination
- Client liaison
- Budget management
- Resource management
- Schedule management
Creative
Think of us as IU's own in-house advertising agency. Our designers, writers, and web experts work together to create compelling multimedia campaigns that will get you noticed.
- Concepting
- Copywriting and editing
- Interaction design and information architecture
- Visual design
- Photography and videography
News & Public Relations
Want to get the word out about an important research discovery, exciting visiting artist, or accolades for your program? We can help you reach your target audience fast, whether they get their information from traditional media outlets or through Twitter, Facebook, and other social media.
- News writing & distribution
- Emergency notification
- Presidential communications
- Social media
- Media plans
- Media training & crisis management
- Internal promotions and communications
Research & Analysis
Find out what your audience thinks of you. Measure the effect of your communications strategy. And move the dial. From testing the design of a new website to measuring student response, we can help you identify real, actionable answers.
- Focus groups, card sorts, and user surveys
- Stakeholder interviews
- Usability testing
- Brand analysis
- Website analytics
Strategy & Planning
Achieve your communications goals–the more ambitious, the better. We'll help you develop a targeted messaging platform that makes your website, collateral, and advertising work together. We can also coordinate resource-intensive tactics including conferences and special events.
- Brand and content strategy
- Persona development
- Search Engine Optimization (SEO) strategy
- Special events
- Campus initiatives
Technology
Reach your audience wherever they are. We can help you connect via e-mail, apps, and websites, on PCs or mobile devices, and across campus on our digital signage system.
- Website development
- Application development
- Mobile development
- Enterprise-wide systems integration
- Digital signage
